Traditional soft drinks were not as healthy as many products today While our Big Zero products are sometimes referred to ‘soft drinks’, it is important to make a distinction between the kind of refreshments we provide for our customers and what are generally thought of as soft drinks. While the term ‘soft drink’ was originally coined to distinguish non-alcoholic from ‘hard’ or alcoholic drinks, this word has now evolved to generally denote a specific type

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How cool drinks can be cool Some have said that our Big Zero fruit ice slushies are some of the coolest cool drinks around – that’s ‘cool’ in all senses of the word. It's tempting to think of 'cool' as a modern word but, as they often say, there’s nothing really new under the sun. Cool is a fairly nuanced word, meaning neither hot nor cold, but today, of course, it has developed new levels

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